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Technogical Trends

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Technology trends: These are trends related to technological advancements, such as the launch of new devices, applications, and services. They can impact various industries, such as the smartphone market, the automotive industry, and even the way we communicate.

 Trends arise from a variety of factors, such as cultural shifts, technological advancements, and even global events. They can be driven by influencers, such as celebrities and opinion leaders, who have the power to spread a new idea or behavior. In addition, trends can also be the result of an innovation process, in which companies and professionals seek to create something new and differentiated.

 There are several companies that have been able to take advantage of trends efficiently. One example is Netflix, which has identified the trend of streaming content and positioned itself as a leader in this market. Another example is Apple, which knew how to take advantage of the trend of mobile devices and revolutionized the way we communicate and consume contene.

 One of the technological trends that have transformed the world has been artificial intelligence, all of this data that is being generated sounds like a central enabler for AI, which has made incredible leaps in recent years, especially when it comes to "conversational AI". In 2020 alone, smart speakers responded to 100  billion voice commands  75% more than in 2019  all thanks to AI. The bottom line for businesses is that as our interactions with machines become

  In short, trends play an important role in the business world and consumer behavior. Identifying and taking advantage of trends can bring benefits to businesses, such as creating new business opportunities and differentiating themselves in the market. However, it is important to be careful when following trends and to consider the company's strategy and the value that the trend can add to the business.

                                                                                                                            Giullia, Jorge e Mariana